B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B marketers can serve the buyer… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other realities regarding modern B2B marketing. We talk about exactly how the acquiring journey is now completely fragmented as well as the manner in which neighborhood structure can aid marketing experts take back con… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities regarding modern-day B2B advertising and marketing. We discuss how the purchasing journey is now totally fragmented as well as the manner in which neighborhood building can assist marketing experts take back co… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, as well as various other realities about modern-day B2B advertising and marketing. We review how the acquiring trip is now entirely fragmented and the way that neighborhood structure can aid marketing experts retake control of the di… Read More